Customers are not going to be loyal to you if they have the feel you are not being faithful to them. Buyers naturally expect the seller to stand behind the product or service. Even though the manufacturer or delivery service may be at fault, you need to assure the customer or client that you take full responsibility for the situation and that you will make every effort to resolve things to their satisfaction.Customers have little use for some merchant who passes the buck.

Tags: Best Practice, Customer Care