Most people end their email messages with their favorite movie-line, a funny quote, some wisdom from Confucious or their name, address and phone number. Ever thought of turning the end of your email message into a marketing tool?
The majority of email programs, or email clients as they are known, allow a person to end their […]

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Once you have profiled your ideal prospect(s) you need to feret out their favorite watering holes on the Internet. (If you have not identified your ideal prospects yet; check out Identifying Your Ideal Prospect; it’s past post.
Watering holes? What’s this guy talking about? Everyone on the wire tends to congregate in certain spots. Financial people like reading blogs […]

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So no clients or customers are calling, everybody must be happy; right, perhaps not. What if they are not calling you because they think you are too busy to handle their problem? What if they think you just do not care or you will most likely make an excuse for not calling them first? Be […]

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It’s time to come to grips with reality… not everyone wants your service no matter how good or cheap nor is every single person willing to purchase your products — there I’ve said, I’m sorry to have burst your bubble. Even though the buying public is moving to the Internet in droves to make their […]

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I just received Bruce Clay’s latest offering; and even though I cannot find the time each month to read what Bruce has to say, I do find much of his musings useful. Check out the September issue here. I was most interested in Jim Sterne’s “What is Web Analytics?” Jim does a fine job of […]

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