Last time we looked at the questions: does an electronic newsletter make sense for you or your organization, what topics make up a good newsletter and at what frequency should it be published. There are two more issues we should cover before you launch your first electronic newsletter; content and format.In the publication business, content is […]

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The primary goal of a newsletter is communication. Newsletters are excellent customer service vehicles. People will even feel they know you better by way of your publication.
Unfortunately, printing, handling and postage are expensive activities and have spelled the demise of many a practical, well-intentioned newsletter. Perhaps electronic publishing is the way to go. Sending out […]

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