Posted in Uncategorized on Mar 7th, 2008
Here’s one place where a small business has the advantage over a larger company. The smaller company can offer their customers or clients more personal attention that the bigger organization will ever be able to dispense. I feel proud telling each one of my clients that you are my most important customer.
Companies or retail outlets […]
Posted in Uncategorized on Mar 7th, 2008
I’m not sure why politicians think it’s a good strategy to tear down the other candidate instead of putting his or her ideas forward. Unfortunately for the rest of us, some business owners ascribe to the same philosophy. They believe their company will flourish by destroying their competition’s reputation. It’s not so. Customers or clients […]
Posted in Uncategorized on Mar 7th, 2008
We designed some of our policies to separate us from our competition. We have a policy that says we’ll return your phone call the same business day, no excuses. We have another policy that states if you are not completely satisfied with our work we’ll refund 100% of your money.It makes sense for every business […]
Posted in Uncategorized on Mar 7th, 2008
If there’s more than one person in the organization, make sure everyone is singing of the same sheet of music. The last thing a customer or client wants to hear is differing prices, policies or decisions. I learned this lesson early on in my career by working with IBM while at the Midwest Stock Exchange. […]
Posted in Uncategorized on Mar 7th, 2008
Properly setting a client’s expectations will save everyone heartaches and headaches down the road. I learn the art of setting a person’s expectation early in my career as a Customer Relations Manager. It was my function to go in after the sale of a Computer Aided Design systems and outline with the client exactly what […]
Posted in Uncategorized on Mar 7th, 2008
You’ll find another post under “Marketing Knows” where I discuss this topic in more detail. Briefly, here’s the drift. Customers or clients seldom stay with a business owner who does not convey a sense of experience, know-how about the product or who cannot tell the customer more about the features or new functions than they […]
Posted in Uncategorized on Mar 7th, 2008
Customers are not going to be loyal to you if they have the feel you are not being faithful to them. Buyers naturally expect the seller to stand behind the product or service. Even though the manufacturer or delivery service may be at fault, you need to assure the customer or client that you take […]
Posted in Uncategorized on Mar 7th, 2008
Ever buy a product or service from a company or individual and never receive any follow up? I’m not talking junk mail or SPAM. Has that ever made you wonder what the company thought about your purchase? Do they want to sell you more, something else? Are you satisfied? Could you recommend someone else that […]
Posted in Uncategorized on Mar 7th, 2008
Responding quickly is always appreciated. Getting back to someone with the right information is even more esteemed.Here’s one pet peeve I may do jail time for some day. I place a phone call to one of my suppliers. He’s not in or busy so his voice mail picks up. I leave a very detailed message […]
Posted in Uncategorized on Mar 7th, 2008
There can be only one way to handle a customer that is dissatisfied and that’s by having a positive response to their problem.A troubled customer does not want sympathy. They don’t want understanding. They don’t need to hear what a bad day you’ve been having or about the Herculean effort you’re involved in trying to […]