You’ll find another post under “Marketing Knows” where I discuss this topic in more detail. Briefly, here’s the drift. Customers or clients seldom stay with a business owner who does not convey a sense of experience, know-how about the product or who cannot tell the customer more about the features or new functions than they already know. Customers do not like to train new business owners. The lesson you will learn however, is that you won’t be in business very long. Get some experience; put your time in, before going it on your own.

Tags: Best Practice, Customer Care