I’m not sure why politicians think it’s a good strategy to tear down the other candidate instead of putting his or her ideas forward. Unfortunately for the rest of us, some business owners ascribe to the same philosophy. They believe their company will flourish by destroying their competition’s reputation. It’s not so. Customers or clients are not dumb. They will see right through a jaded line of attack of this sort.What’s wrong with working hard, putting out a good product, offering superior service and standing behind what it is you’re selling?

Don’t think you’ll bypass the tremendous effort it takes to make a business successful by badmouthing the other guy.

Tags: Best Practice, Customer Care