Ever buy a product or service from a company or individual and never receive any follow up? I’m not talking junk mail or SPAM. Has that ever made you wonder what the company thought about your purchase? Do they want to sell you more, something else? Are you satisfied? Could you recommend someone else that may be able to use their product or service?I guess because I help people develop marketing plans and I market for my own firm it makes me speculate. Don’t they care? Aren’t I important to them? Don’t they want to sell me more products?

One of the best ways to reinforce customer loyalty and to have client think they’re important to your business. Call them as often after the sale as you did before the transaction. They’ll be impressed.

Staying in contact after the sale also gives you the opportunity to see if there are ways you can offer follow up business to the client or customer.

As the relationship continues, you will also feel more comfortable asking for referrals and the customer will be willing to give them.

Tags: Best Practice, Customer Care