“The only thing I’m trying to duplicate is the victory…” – Milt Stegall
Well-written, compelling content takes time and money to create. A two-page white paper can easily price out at over $1,000 if done by a professional. Why use that white paper on a landing page as a one-time offering? How about repurposing that white paper and create more pages for the website; expanding the content and giving the SEO people more pages to add search terms to?
Search engines demand that page content on a website not grow stale. Some sort of content refreshing plan needs to be developed and executed.
Large sites obviously need a more comprehensive plan than do smaller websites.
Because websites are usually not under the control of a single person things seem to go wrong over time. Images go missing, forms stop working and entire pages are not found. No one knows why and no one wants to take responsibility of these happenings.
With all the spelling checkers out there is there really a good excuse for spelling errors in the content? Nothing torpedoes a good call-to-action like a reading a spelling error in the sales pitch.
Businesses that have small to medium websites may think a website content map is overkill. Perhaps; but even a simple content map can be a useful vehicle when updating the pages and content associated with the website.Let’s bring everyone into this discussion by defining a content map first. Then we’ll look at how it is used.
There are a number of tools on the Web where a person can analyze a website to get an idea of how it generally complies with the accepted guidelines of a properly constructed site. Unfortunately there are many accepted rules that very web developers should follow and then there are the guidelines they may or may not adhere to. Guidelines are just that suggested rules. So some web designers follow them while others stray at times. There is one problem that crops up. The analytic tools are not flexible. If a site does not have a blog points are taken off on the final score. There are certainly times a website would not have a blog. It would be nice if before running the program a person could decide what they want rated. A good tool set to look at is developed by HubSpot.com.
“Don’t let ambition get so far ahead that it loses sight of the job at hand.” – William Feather
Here are five items to consider when deciding on how to make the navigation on the website as easy to use as possible:
Organize the menu selections with how the visitor might navigate the information
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“Outcome-Based Marketing” is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition"
Brian Tracy
Author, “The Psychology of Selling”
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"John Leavy's masterful "Outcome-based Marketing" is the most complete and accurate guide I’ve ever read about succeeding on the Internet without making silly and common errors. This book ought to be required reading for anyone who wants to use the Internet to make their dreams come true."
Jay Conrad Levinson
The Father of Guerrilla Marketing
Author, "Guerrilla Marketing" series of books
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"By the time you get down to the chapters 20-ish through 25 or so, you’ll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you’re still working for The Man, or whether you’re going to do this for yourself."
Chris Brogan Coauthor New York Times Best seller "Trust Agents"
Gini Dietrich
Chief Executive Officer of Arment Dietrich, Inc.,
and author, Spin Sucks
