“The only thing I’m trying to duplicate is the victory…” – Milt Stegall
Well-written, compelling content takes time and money to create. A two-page white paper can easily price out at over $1,000 if done by a professional. Why use that white paper on a landing page as a one-time offering? How about repurposing that white paper and create more pages for the website; expanding the content and giving the SEO people more pages to add search terms to?