“I never worry about action, but only inaction.” – Winston Churchill
A call-to-action tells the website visitor to take some immediate action; “Call Now!”, “Download Now!” or “Sign-up Today!”
Calls-to-action must include strong, compelling action verbs such as, download, buy, shop now, call, and watch.
Think of a call-to-action as a conversion device. Calls-to-action require a higher level of commitment by the website visitor. These mechanisms also serve to move the prospect further along in the buying cycle.










Brian Tracy
Jay Conrad Levinson
Chris Brogan Coauthor New York Times Best seller "Trust Agents"
Gini Dietrich