Before work begins on an existing web front benchmarks need to be taken. Future website goals will be based on where the website is today and where one wants to go.

If the website is a first-time launch benchmarking the site after 30 days is just as important. How the site statistics evolve will say a lot about the success of the website project.
A typical website benchmark might include the following:

  • Visitor statistics
  • The website’s Google Page Rank of the main page
  • Back link summary
  • Search term review

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