This is one marketing concept which has not changed for more than one hundred years. If you cannot separate your product or service from your competition your website visitor will not be able to as well.
Your company’s value proposition is what distinguishes your product or service from the yelling crowd. There is a lot of marketing noise out on the Web; you will need to be creative.
You need to know what the competition is up to on the Web. Are their websites offering services or products below your pricing structure? Are they launching a new product line that could steal part of your market share?
On the Web you do not have to wonder what the competition is up. You can go to their websites and keep an eye on their activities. You can also see where their sites show up in the search results in reference to your website’s placement for certain key phrases.
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“Outcome-Based Marketing” is the breakthrough book on how to sell more, faster and easier, on the internet, against any competition"
Brian Tracy
Author, “The Psychology of Selling”
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"John Leavy's masterful "Outcome-based Marketing" is the most complete and accurate guide I’ve ever read about succeeding on the Internet without making silly and common errors. This book ought to be required reading for anyone who wants to use the Internet to make their dreams come true."
Jay Conrad Levinson
The Father of Guerrilla Marketing
Author, "Guerrilla Marketing" series of books
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"By the time you get down to the chapters 20-ish through 25 or so, you’ll have to cancel your cable subscription. Leavy has you doing a ton of stuff that is going to blow your business up, whether you’re still working for The Man, or whether you’re going to do this for yourself."
Chris Brogan Coauthor New York Times Best seller "Trust Agents"
Gini Dietrich
Chief Executive Officer of Arment Dietrich, Inc.,
and author, Spin Sucks
