John Leavy’s Blog

Welcome. I’m in the process of cranking out my latest book: The Ultimate Guide to Internet Marketing. I’ve just finished Part I. I’ve posted the Introduction to the book so you can get an idea of where I’m heading.

You’ll also see a post titled, Part I - Web Front Readiness. This post talks all about getting your website and blog market ready for thousands of visitors.

I thought, why not let other interested parties, that would be you, participate in my writing process? Have you ever read a book and thought, why didn’t the writer cover this? We’ll here’s your chance.

I think Part I is complete; but maybe something is missing? Tell me and I’ll send you a link so you can download Part I in its entirety as my FREE gift to you for helping.

The old marketing methods are dead. The days of the salesperson being the gatekeeper of the information are long gone. The fond memories of grabbing some out-of-date sales material off the warehouse shelf and stuffing it into an overnight envelop are over.

Today, people are making decisions on their own terms. They do a lot of the investigation over the internet and move at their own pace.

Relationships need to be built and then information is passed along over time. Push “the sale” too quickly a person may find them self out in the cold.

The days of large marketing budgets with no accountability have ended as well. Continue Reading »

Part I of The Ultimate Guide to Internet Marketing deals with developing a strong web front. In the discussions that follow let’s think of our web front much like a campaign front in a battle. Our web front includes the website and the organization’s blog. At times the blog is an integral part of a site and at other times it has a different look-and-feel and resides on a completely separate domain. The website and the blog are the two contact points visitors are eventually driven to from other channels such as landing pages, emails, LinkedIn, Twitter, Facebook and Community Forums. The next few pages give us a broad brush overview of what is takes to develop a strong web front. Feel free to scan the topics and jump into the one portion that is the most relevant. You can always come back and review the other topics. At the end of Part I, and every other Part for that matter, there is a 2 Minute Drill so we can review the key points of each serving. Continue Reading »